I’m heavily focused on media and code leverage — permission-less leverage.
I apply labor leverage only where and when I absolutely need support in a domain, and I get it through business partners who have capabilities in domains that compliment mine and vice versa. We are partners of equals, each supporting each other with our individual domain strengths and capabilities to form a core, an inner circle powered by kindness, integrity, intelligence, and creativity.
Capital leverage is gained through my digital products created via code, media, and domain expertise that attracts customers and if needed, investors. Therefore, for me, it’s media, code, and partners of equals type of labor leverage first followed by capital leverage magnetized by the first three leverages.
However, to make the leverages work, I had to choose the right ventures with the right product market fit and the right business partners that complete each other. This in itself was a long journey.
JON RIKI KARAMATSU 